AI/ML
BEHAVIOURAL & PSYCHOLOGICAL
SALES & MARKETING
AI and machine learning enabled us to develop an entirely new approach to customers, brands and marketing. We use purely behavioural and psychological techniques to understand, target and resonate with customers, on a previously unattainable depth, granularity and accuracy.
25M
Profiles
16M
Households
60+
Attributes
92%
Accuracy
Customer Profiling
Wattle Labs understands an individual customer's wants, needs and desires. Our behavioural and psychological model includes 60+ factors, has been independently verified as 92% accurate and covers the entire Australian population.
Behavioural Profiling
We uncover the causal factors driving human behaviour. Our profiles can be freely shared across systems and organisations without exposing customer PII data, violating privacy, using cookies or eaves dropping
Psychological Targeting
Our technology identifies and targets customers based on on their behavioural and psychological alignment with brands, campaigns, offers and content
Psychological Content
We help you create campaigns, content, messaging and collateral that resonates with customers on an individual, personal and subconscious level.
Carrie, Perth WA
“My initial reaction was total surprise! I couldn’t believe how scarily accurate it was. The prediction was so close to the ‘real me’"
Mark, Brisbane QLD
"This is lightyears ahead of anything our IT or data science teams can deliver. The detail and speed is phenomenal."
Lisa , Melbourne VIC
“To even execute a campaign, we have to write requirements, engage IT, extract data, build and test propensity models. It's a nightmare.”