COOKIELESS MARKETING
CUSTOMER PROFILING
BEHAVIOURAL MODELLING
PSYCHOLOGICAL TARGETING
CONTEXUAL ADVERTISING
Our cookieless technology models the behaviour and psychology of customers to optimise contextual advertising, marketing and recommendations. We maximise the value of your first party data without compromising customer privacy. You leverage third party data without sharing or exposing customer PII.
28M
People
16M
Addresses
60+
Attributes
92%
Accuracy
Customer Profiling
Wattle Labs understands an individual customer's wants, needs and desires.​​​​​ Our behavioural and psychological model includes 60+ factors, has been independently verified as 92% accurate and covers the entire Australian population.
Behavioural Modelling
We uncover the causal factors driving human behaviour. Our profiles can be freely shared across systems and organisations without exposing customer PII data, violating privacy, using cookies or eaves dropping
Contextual Advertising
Our technology identifies and targets customers based on on their behavioural and psychological alignment with brands, campaigns, offers and content
Psychological Targetting
We help you create campaigns, content, messaging and collateral that resonates with customers on an individual, personal and subconscious level.
Carrie, Perth WA
“My initial reaction was total surprise! I couldn’t believe how scarily accurate it was. The prediction was so close to the ‘real me’"
Mark, Brisbane QLD
"This is lightyears ahead of anything our IT or data science teams can deliver. The detail and speed is phenomenal."
Lisa , Melbourne VIC
“To even execute a campaign, we have to write requirements, engage IT, extract data, build and test propensity models. It's a nightmare.”