Wattle Labs has developed a comprehensive model of Australia at the individual level using AI and Machine Learning, incorporating behavioural, psychological, socioeconomic, and demographic data. This model, independently verified by Deloitte's Actuarial and Insurance Services as 92% accurate, represents the entire Australian population, encompassing 25 million citizens and 16 million households. The model is based on key factors such as age, sex, and location, allowing us to generate detailed profiles of individual customers across various behavioural, psychological, socioeconomic, and demographic dimensions.
Behavioural profiling identifies the underlying factors that drive specific behaviours. For example, analysing "Estée Lauder sales data" can reveal the reasons behind customers' brand preferences.
Our model can be utilized for analysing customers, products, brands, campaigns, advertisements, content, UX interactions, and retail locations. By leveraging an individual customer's latent behavioural and psychological profile, our techniques enable us to understand customer behaviour and preferences, recommend products, segment audiences and create personalized content.