Wattle Labs has 22 years of machine learning experience with a proven track record delivering innovative solutions across a variety of sectors. This platform has been the most difficult challenge we have ever solved. It has been nothing short of a debacle, shemozzle, fiasco and kerfuffle.
Recent advances in Generative Artificial Intelligence combined with our behavioural and psychological machine learning enabled us to create something novel and unique.
We believe the future of brands, sales, marketing, advertising and communication lies in personalised content based on an individual's latent psychological and behavioural profile. Deeply understanding WHO customers are and WHAT is driving their behaviour, is infinitely more powerful than simply knowing which products purchased.
Psychological and behavioural modelling is the future. We hope that this product and others like it mark the end of data science driven, cohort based, propensity modelling which reduces individuals with unique life stories into clinical probabilities.
Product Timeline
Circa 2014, we developed the world's first TV "reach" optimiser in conjunction with "Landsberry and James", Australia's leading TV marketing technology company. We realised a cross media optimiser was possible.
Circa 2015, we tried to develop a cross media optimiser with a notorious Australia's notorious billionaires, which ended in a debacle.
Circa 2016, we tried to develop a cross media optimiser with one of Australia's largest actuarial practices, which ended in a shemozzle.
August 2019, Wattle Labs developed a cross media optimiser independently and tried to sell the product during COVID panic, which ended in a fiasco.
December 2022, Chat GPT launched, we realised our existing behavioural and psychological machine learning combined with Generative Artificial Intelligence can deliver something extraordinary. We decided to pivot and here we are.